This course aims to develop advanced knowledge and practical competencies for designing, implementing, and evaluating blockchain-based business models across various industries. It focuses on strategic, economic, and technological aspects of blockchain ventures, including token engineering, decentralized finance (DeFi), NFTs, DAO governance, scalability solutions, and regulatory compliance. The course combines theoretical foundations with applied learning through case studies, simulations, and a capstone project in which students design a comprehensive blockchain-based business strategy. The main strengths of the course include its strong emphasis on innovation and strategic thinking, integration of emerging Web3 concepts, use of blockchain analytics tools, and a project-based approach that fosters teamwork and real-world problem solving.